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1.Assets. ● Our original custom made much loved booths from our famous diner stored and awaiting such an opportunity. ● Our original diner stools that date back from the 30's. ● Custom logo exterior sign package- Two, 14' custom aluminum frames made backlit stars. LED neon strips approx 60'. ● Our famous 5 spindle milkshake machines. ● Our original stainless steel milkshake cups. ● Significant other miscellaneous diner equipment to be repurposed. 2. Brand. Intangibles - Goodwill ● Brands reputation. All the intangibles and goodwill that is associated with our brand. A brand that still lives in the memory of many. ● Our methods/systems. ● Unique market position that we held. That really hasn't been filled. ● Family friendly. A brand that always has and will continue to be a alcohol-free brand as per license. A brand/company that does the right thing. ● The unforgettable story of a child named 'Perry' after the Diner. Parents from St Louis loved the place so much named their little after it. ● First in the region to go smoke-free in 1993. ● Brands radio jingle available and ready to be refreshed. ● Perry's Cherry had been on the leading edge of trends before and it will lead the lifestyle restaurant marketplace into the future. Farm to Table, Natural, Local, The living wage and the Foodie movement will be reflected in our efforts. Our efforts will include dine-in, carry-out and HMR (home meal replacement). ● Using our unique effective training methods. ● All the awards. ● Voted as Favorite Cafe'/Diner In Best Of Wisconsin 3 Times. ● Named Restaurant Of The Year Once ● Best Cherry Pie In Door County Award ● All the press. Lots of local, regional and some national press. Including Chicago Magazine & Travel And Leisure Magazine among others. Unique menus. Many unique methods of preparation Including our award winning Cherry Pie method of preparation. Part of the Door County experience for decades looking now for just the the right person(s) to help bring it back for generations to come. Join us! See next page for contact info. TM

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