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DC Tourism Zone Brochure

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Who benefits from Tourism? EVERYONE. It is vital to the local and state economy and here's why: Tourism is the top industry in Door County. Workers here are employed almost entirely by small businesses in travel and tourism related jobs that can't be outsourced or exported. Employees use their wages to purchase goods and services, including housing, transportation, food, clothing, healthcare and entertainment. The money invested into our local economy by tourists circulates throughout our economy several times over, providing an ongoing economic impact that would disappear entirely without tourism. Tourism impacts every community in Door County and it requires balancing the costs and benefits of tourism against the preservation of our communities and our quality of life. Room Tax is an important part of that balance as it funds tourism promotion which generates more tourism and sustains quality of life in Door County. Destination marketing campaigns create a "halo effect," lifting not only visitorship, but driving business development, real estate sales, and the purchase of second homes. TOURISM WORKS FOR US: Why is destination marketing important and why should Room Tax fund it? Many visitors are drawn to Door County by its natural beauty and historical attractions. Other have yet to discover Door County and all it has to offer. Individual businesses are responsible for marketing their own businesses, but destination marketing must create the overall interest in this special location to help businesses more effectively market themselves. Room Tax revenue helps pay for this by providing the mechanism that ensures the ongoing funding for the marketing of Door County. This destination marketing is essential to growing and sustaining tourism. In the competitive marketplace where travelers have many options, Destination Marketing Funds (room tax revenue) allow Door County to be marketed and represented. Prior to 2007, Door County's marketing entity, the D CVB, had a marketing budget of less than $200,000 in comparison to 2015's budget of $2.7 million from room tax revenues. Door County Tourism Zone Commission

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